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Tim | 3 juil. 2025

Hundreds of Cosplayers Brave the Heat: Elbenwald Grand Opening in Düsseldorf

Events

On June 28, 2025, we opened our brand-new Elbenwald flagship store! With 353 square meters, the Düsseldorf location is the biggest nerd dream we’ve ever brought to life. Our previous frontrunner in Munich might be a bit miffed – it lost the crown by a mere three square meters – but honestly, we think both stores are absolutely gorgeous.

Equally gorgeous: the hundreds of fans who made their way to Düsseldorf under a blazing summer sun – most of them in full cosplay! And not just for fun, either: everyone in costume received a whopping 40% discount on opening day. On top of that, 200 surprise bags worth €50 each and 300 free event shirts were waiting for lucky fans!

In the video, we revisit the grand opening, chat with visitors, enjoy an unexpected guest appearance by Michael – and get a little scared by Team Rocket.

Three cosplayers in Disney costumes stand in front of an Elbenwald store, with a queue of people in front of them.
Three customers in an Elbenwald store, wearing costumes and smiling as they look at the merchandise.
Two customers take a selfie in an Elbenwald store in front of a glowing Harry Potter sign.
An excited customer with a thick beard and sunglasses enters the Elbenwald store.
A group of fans, some in costume, sit outside waiting for the new Elbenwald store in Düsseldorf to open.
A Lilo & Stitch lamp with glowing neon text that reads “Ohana”.
An Elbenwald employee cheerfully guards the entrance of the not-yet-opened store, holding a Nerf gun.
Three customers, some in costume, gaze in awe at the merchandise in the Elbenwald store.
An Elbenwald employee interviews a group of cosplaying fans outside the Düsseldorf store.
A room filled entirely with Funko collectible figures.
A customer in the Funko room of the Elbenwald store, speechless at the vast selection.
A long queue of people waits in bright sunshine for the new Elbenwald store to open.
A cosplayer dressed as the Beast from Beauty and the Beast opens the new store in Düsseldorf, flanked by two Elbenwald employees.
Two customers gaze in amazement at the merchandise in the Elbenwald store.
A section of the new Elbenwald store showcasing a wide variety of merchandise.
Three Elbenwald employees take a selfie with an instant camera in front of the store.
Customer carrying several Elbenwald tote bags stands in front of the store. She is surrounded by other people waiting, though they appear blurred.
Two customers proudly show off their event shirts, which were handed out for free to the waiting fans.

: Rainer Keuenhof | @rainerkeuenhof


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